Speaking at the Perth Writers Festival, which pays ASA Rates. Hooray!

This week author Philip Pullman has been in the news for pulling his support of the Oxford Literary festival because it does not pay authors to appear there. Bravo Mr Pullman! The news that other prominent UK based authors have signed an open letter calling on authors to boycott literary festivals which do not pay has kept the topic in the spotlight. I thought I might devote some blog time to examining this issue from the Australian perspective .

Though in my experience most festivals here in Australia pay, and pay the recommended ASA Rates, I don’t know any author who has not, on numerous occasions, been asked to speak at a school, festival, library or other event for free. It’s happened to me more times than I can count.

There are two main arguments put forward for speaking for free. Firstly: standing up in front of an audience is great for promotion. People will hear you speaking and go and buy your book.

Let’s look at that for a moment. An audience might range from a few people to a few hundred people. Let’s assume I speak to a group of 100 people. And let’s say I am absolutely riveting in my presentation, which inspires all hundred of those people to buy one of my books. Should they each buy a $20 book, sales will come to $2000. A tidy sum for my hour’s work? Maybe, except of that $2000 my royalty cut, at 10%, is $200. That’s if the book is not illustrated (which most of mine are) , in which case my royalties are 5%, so $100. Which I’ll receive up to six months later, because royalties are paid twice yearly. Of course, a bigger audience might mean more sales, but the reality is that it is highly unlikely that every audience member will buy a book, especially at a festival, where there are numerous authors presenting, because attendees will need to make purchasing decisions based on budgets and the strength of their book-carrying backs.

Of course, promotion isn’t all about book sales on the day. Making a name for myself might lead to sales of future books, as well as future sales of my backlist (once they read one book, they’ll want to hunt them all out, right?) In my wildest dreams all 100 of those people might go and buy all 10 of the trade books I have in print – resulting in $20000 sales, and $1000 royalties. Over weeks, months or even years.

The second argument for speaking for free is about budgets. If festivals (or schools, or libraries, or whatever) paid authors to speak, then they couldn’t afford to hold the event. And of course we all want to encourage reading through such events, don’t we? Yes, we do. But this argument doesn’t hold up unless everyone else who works at the festival is also working for free. The program manager. The venue staff. The sound/lighting people. The printer of the programs. The catering staff. If these people – who all do important jobs – are getting paid, why not pay the talent? The people standing up front who are, after all, the ones that the audience is coming for, are entitled to be compensated for their time. Because if there are no speakers, there is no festival.

I said there were two main arguments given for not paying authors but there is a third, unspoken one: the implication that authors don’t need the money. Because we’re all rich. Right – if earning $12, 900 a year makes us rich. That’s right – the average Australian author’s income is less than $13 thousand a year. So that fee for speaking is much-valued income which gives us a little bit more time to write. When we speak for free we not only miss out on that payment, but we are also taken away from either writing, or from a day job which enables us to eat – because authors, just like every all humans , like to eat, and pay bills and so on.

So, thank you again Mr Pullman for standing up for authors. Thanks too to the many festivals and schools and libraries across Australia who pay authors properly. And thank you to the ASA who fight for the rights and conditions which Australian authors enjoy.

This post has focussed on why the authors need to be paid. Tomorrow, I’ll look at what’s in it for the festivals. .