This is going to be a quick post, so I’m going to skip straight to the why. I have a new book out, Sage Cookson’s Sweet Escape, and I’ve been busy promoting it online and in person. I am doing this because although my publisher is doing their best to promote it too – particularly through setting up a website dedicated to the series – they have lots of books to promote each month, while I have only one new book at a time, and so can give this one my special attention, at the same time promoting my back list.
So, on to some of the things I am doing to promote Sage Cookson’s Sweet Escape:
- Blogging (with posts like this one) about the book, about writing and about the writing life.
- Tweeting – directly about the book, and on subjects connected to the book, as well as about seemingly unconnected things, which hopefully keeps my followers engaged.
- Instagramming – photos with the book in, photos of things related to the book and, again, photos of seemingly unconnected things.
- Pinning – to my Sage Cookson Pinterest board and other boards, related and unrelated.
- Facebooking – adding content to my Facebook author page, again either related or unrelated to the book.
- The 5 Minute Promo Challenge – a challenge I set myself and invited other authors to play along with, whereby I set a five minute promotional task each day for myself to do, then blog, tweet, Instagram and facebook about it, as appropriate.
- Engaging with my followers on the above mentioned platforms, replying to tweets and comments, and checking out what they are doing, too.
- Providing content for the Sage Cookson website, which New Frontier have set up.
- Visiting schools, festivals and bookstores and talking about the book, or signing copies, or even (shhh don’t tell the booksellers) making sure the book is face out wherever possible.
- Word of mouth. Telling people about the book – friends and strangers. But only where appropriate and not overdoing it.
- Playing with my doll. A doll purchased from Kmart has been used to pose as Sage in social media photos, particularly on Instagram. Other props I’ve bought include a chef’s hat which I can wear for promotional appearances.
- Ending every email with a signature line which includes the book’s cover and a link to my website.
If you have a new book to promote, there are lots of things in this list you can try, too – though tailor them to the topic or theme of your own book. Good luck.